I’m an award-winning strategic communications professional who inspires brand affinity by leveraging insight-driven creative strategy to garner meaningful media placements and earned influence.
A storytelling and media relations expert with deep strategic insight into integrated campaign work, I currently serve as Vice President of the financial services practice at FINN Partners. Before FINN, I spent the last several years working at top global agencies like Huge, Ogilvy and FleishmanHillard in New York City. Since the beginning of my PR career in 2013, I’ve developed deep expertise in narrative and messaging development, media relations, executive communications and brand storytelling – plus proficiency in experiential marketing, event management, influencer program development and brand strategy.
Born and raised in Seattle, Washington and educated in Ithaca, New York, I first fell in love with PR in Charleston, SC and soon after made my way to New York City. Over the last several years I’ve honed my craft working on brands that run the gamut from local biscuit companies to culture-shaping creative brands and Fortune 10 (and 100, and 500) companies that make up the foundation of our world. Today, I live in Seattle and work remote for clients based all over the globe.
I got my start in PR in Charleston, South Carolina, working primarily on consumer goods, tourism and hospitality accounts at Leapfrog PR and The Brandon Agency.
CooperKatz and Company (now a part of G&S Business Solutions) was my first job in New York City, where I worked on clients such as Fiserv, Memorial Sloan Kettering, TD Bank, PwC, Ad-ID and Arctic Ease.
My next role was on the Media Influence team at top ad agency Ogilvy, where my clients included Citizens Bank, the United Nations, Intel, Barclays, BERG, and Opportunity Nation, plus NYC's first-ever all-female festival, The Other Festival.
Expanding my media expertise, I moved to FleishmanHillard in 2016 to work on top clients such as Anheuser-Busch, AT&T, BlackRock, Chase, Western Union, Jones Day, Nikko Asset Management, MossRehab and Express Scripts.
I joined the fledgling Strategic Comms practice at global digital innovation agency Huge, future-proofing communications for top consumer brands while managing earned media and influencer programs for integrated work across the agency.
I worked at top experience design agency Huge for nearly four years, working on integrated PR campaigns with emphasis on thought leadership, large-scale activations, digital transformation and executive visibility. My top clients at Huge included Zelle, Pantone, Verizon, Bose, Lyft, SK-II, OneMarket and UTC.
As a Vice President at Finn Partners, I'm leveraging my award-winning experience to aid top brands through messaging development, executive visibility, media relations and more. On the side, I offer pro bono mentoring and resume reviews for up-and-coming PR pros. In my free time, I'm training my goblin dog, practicing yoga or playing Dungeons and Dragons.
Bronze Pencil, Innovation in Public Relations (Full Transparency by Verizon).
Winner, Telecommunications (Verizon – Full Transparency).
Honorable Mention (Verizon – Full Transparency).
Winner, Best in Creative Excellence (Pantone) and Best Promotional Event (Pantone).
The Pantone 2020 Color of the Year reveal was named #11 best global PR campaign of the year.
Winner, Best B2B Campaign (Pantone) and Best Consumer Campaign, Fashion & Beauty (Pantone).
Winner, Best in Financial Communications (Zelle).
Winner, Best Financial Sector Campaign (Zelle).
Honorable Mention, Best in Data Insight (Zelle).
Winner, Best Data Marketing Campaign (Zelle).
I’m an insight-driven media hound: always looking for the next story, next big thing or next trend that the brands I represent can uniquely – and authentically – get involved with. My work with insights and data-driven PR is quite literally award-winning.
Ithaca College, Integrated Marketing Comms (B.S), summa cum laude.
I love all (okay, most) of the projects I work on, but if I had to pick a top two from the last few years, I’d say it’s a toss-up between launching Pantone’s first-ever multisensory Color of the Year (2020’s Classic Blue) and Zelle’s Send Cheer campaign, starring Queer Eye star Karamo and culminating in Karamo’s Holiday Spectacular, an all-virtual holiday event that featured a star-studded celeb lineup and gave away $75K to those who send cheer all year long.
When I’m not launching new projects, I keep the train rolling with a steady beat of new opportunities and strategic initiatives to keep the brands I represent in the news for all the right reasons.