Hi, I’m
Kristina
King.
ABOUT ME.
I’m an award-winning strategic communications professional who inspires brand affinity by leveraging insight-driven creative strategy to garner meaningful media placements and earned influence.
A storytelling and media relations expert with deep strategic insight into integrated campaign work, I currently serve as founder and head of Kingfisher PR, a brand communications studio based in Seattle.
Before founding Kingfisher PR, I served as Partner (formerly Vice President) on the corporate communications / financial services practice at FINN Partners. Before FINN, I spent years at top global agencies like Huge, Ogilvy and FleishmanHillard in New York City with a focus on consumer, lifestyle, and brand communications that move the needle for today’s most innovative and progressive brands.
I hold deep expertise in narrative and messaging development, media relations, executive communications and brand storytelling – plus strength in experiential marketing, event management, influencer program development and brand strategy.
EXPERIENCE.
Born and raised in Seattle, Washington and educated in Ithaca, New York, I first fell in love with PR in Charleston, SC and soon after made my way to New York City. Over the last several years I’ve honed my craft working on brands that run the gamut from local biscuit companies to culture-shaping creative brands and Fortune 10 (and 100, and 500) companies that make up the foundation of our world. Today, I live in Seattle and work remote for clients based all over the globe.
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Now.
I'm the founder of Kingfisher Public Relations, a brand communications studio that works with creative brands and individuals to make meaningful reputational impact through strategic communications, experience design, PR-led integrated campaigns, executive visibility and data-driven thought leadership. Headquartered in Seattle, WA, Kingfisher PR is available for fractional, project-based, and scoped support worldwide.
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2024
As Partner (formerly Vice President) at Finn Partners, I leveraged my award-winning experience to boost the brand communications of innovative companies through messaging development, executive visibility, media relations, data-based PR campaigns and more.
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2021.
I worked at top experience design agency Huge for nearly four years, working on integrated PR campaigns with emphasis on thought leadership, large-scale activations, digital transformation and executive visibility. My top clients at Huge included Zelle, Pantone, Verizon, Bose, Lyft, SK-II, OneMarket and UTC.
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2017.
I joined the fledgling Strategic Comms practice at global digital innovation agency Huge, future-proofing communications for top consumer brands while managing earned media and influencer programs for integrated work across the agency.
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2016.
Expanding my media expertise, I moved to FleishmanHillard in 2016 to work on top clients such as Anheuser-Busch, AT&T, BlackRock, Chase, Western Union, Jones Day, Nikko Asset Management, MossRehab and Express Scripts.
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2016.
My next role was on the Media Influence team at top ad agency Ogilvy, where my clients included Citizens Bank, the United Nations, Intel, Barclays, BERG, and Opportunity Nation, plus NYC's first-ever all-female festival, The Other Festival.
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2015.
CooperKatz and Company (now a part of G&S Business Solutions) was my first job in New York City, where I worked on clients such as Fiserv, Memorial Sloan Kettering, TD Bank, PwC, Ad-ID and Arctic Ease.
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2013.
I got my start in PR in Charleston, South Carolina, working primarily on consumer goods, tourism and hospitality accounts at Leapfrog PR and The Brandon Agency.
AWARDS.
Bronze Pencil, Innovation in Public Relations (Full Transparency by Verizon).
Winner, Telecommunications (Verizon – Full Transparency).
Honorable Mention (Verizon – Full Transparency).
Winner, Best in Creative Excellence (Pantone) and Best Promotional Event (Pantone).
The Pantone 2020 Color of the Year reveal was named #11 best global PR campaign of the year.
Winner, Best B2B Campaign (Pantone) and Best Consumer Campaign, Fashion & Beauty (Pantone).
Winner, Best in Financial Communications (Zelle).
Winner, Best Financial Sector Campaign (Zelle).
Honorable Mention, Best in Data Insight (Zelle).
Winner, Best Data Marketing Campaign (Zelle).
APPROACH.
I’m an insight-driven media hound: always looking for the next story, next big thing or next trend that the brands I represent can uniquely – and authentically – get involved with. My work with insights and data-driven PR is quite literally award-winning.
CURRENT ROLE.
EDUCATION.
Ithaca College, Integrated Marketing Comms (B.S), summa cum laude.
I love all (okay, most) of the projects I work on, but if I had to pick a top two from the last few years, I’d say it’s a toss-up between launching Pantone’s first-ever multisensory Color of the Year (2020’s Classic Blue) and Zelle’s Send Cheer campaign, starring Queer Eye star Karamo and culminating in Karamo’s Holiday Spectacular, an all-virtual holiday event that featured a star-studded celeb lineup and gave away $75K to those who send cheer all year long.
When I’m not launching new projects, I keep the train rolling with a steady beat of new opportunities and strategic initiatives to keep the brands I represent in the news for all the right reasons.
CLIENTS (PAST & PRESENT).
SAY HI.
